Europe & Middle East & Africa ‘Emea’ Meeting
October 24- 26, 2013
Dublin, well known as the fun-loving, rainy and green isle home of Guinness, has also been globally recognized as the Silicon Valley of Europe. Companies that have revolutionized the world have taken up residence in the Docklands of Dublin and declared them the home of their European operations. The city attracts the gamut from start-ups to established leaders like Google, Twitter and Amazon.
A quick stop at the original Irish Pub
First night’s dinner toasts success with partners after a busy day
The EMEA meeting provoked answers to the questions that are keeping us up at night, including (but certainly not limited to):
will mobile phones look in the next 5 years and how will your mobile strategy
agencies create viral marketing?
exactly is location-based marketing and how can you excel at it?
will augmented reality rock our industry?
have coders on staff, but how do you speak their language?
design elements inspire Google?
is a fully integrated service in your agency, from front-end to back-end
development, but how are you thinking strategically about these services?
your clients know more about digital marketing than you do?
you an expert for your clients?
disruptive technologies are going to blow media wide open?
- · Most importantly, are you ready?
Foley’s Pub hosted a friendly after party
The Fitzwilliam Hotel located in City Center Dublin
EMEA 2013 was held at the Fitzwilliam Hotel in Dublin, Ireland October 24 to 26 and brought together some “blow your mind” ideas and innovations for the Futuristic Advertising theme.
Jerry Rosen, Founding Partner of Plum Tree Group, Chicago presented the ‘Future Model’ evolving Ecommerce to Marketing and then into Ventures.
Rosen spoke of moving clients from a transactional-fee based compensation to a retained relationship and finally entering into a joint venture and a true business partnership.
The meetings hosted a panel discussion by the Digital Marketing Institute of Ireland which debating the issues ranging from UX design to mobile and location marketing.
Patrick Collister, the man behind the iconic Got Milk campaign Head of Design at Google NACE led a healthy discussion on his personal look at the digital revolution.
The famous statue celebrating Molly Malone
Worldwide Partners is the world's largest owner-operated agency network and the 8th largest network overall - public or private: $3.2 billion in billings, 85 agencies, 51 countries across Asia, EMEA, Latin America and North America. Agency partners own the network, and we're structured for global business with senior, full-time regional directors and HQ staff.
Founded in 1938, WPI has some of the best agencies in the world. Recent honors include:
- Best Small Agency of The Decade in the U.S. (Butler Shine Stern & Partners)
- Best Independent Agency in China. (WE Worldwide Partners)
- Of the 7 independent agencies that won Gold Effies in 2009, 3 of them were Worldwide Partners agencies
- Worldwide Partner agency (Grupo Zapping Comunicación) in Spain was a silver finalist at the Cannes Lions International Festival, and won a silver award at The One Show
- Worldwide Partner agencies receive 42 awards at the US ADDY's (18 gold, 23 silver and one best of show
- 3 Worldwide Partner agencies win Radio Mercury Awards including the Grand Prize
- Best Small Agency in the U.S. Midwest (Preston Kelly)
- Best Agency in Scotland four of the past five years (The Union)
- Best agencies of the year in The Ukraine and Sweden (PROVID and Blomquist Annonsbyrå)