Thursday, November 14, 2013

Worldwide Partners ‘EMEA’ Meeting in Dublin, Ireland

Worldwide Partners

Europe &  Middle East & Africa  ‘Emea’ Meeting

Dublin, Ireland

October 24- 26, 2013

Dublin, well known as the fun-loving, rainy and green isle home of Guinness, has also been globally recognized as the Silicon Valley of Europe. Companies that have revolutionized the world have taken up residence in the Docklands of Dublin and declared them the home of their European operations. The city attracts the gamut from start-ups to established leaders like Google, Twitter and Amazon.

A quick stop at the original Irish Pub

 First night’s dinner toasts success with partners after a busy day

The EMEA meeting provoked answers to the questions that are keeping us up at night, including (but certainly not limited to): 

  • ·         How will mobile phones look in the next 5 years and how will your mobile strategy keep up?
  • ·         Can agencies create viral marketing?
  • ·         What exactly is location-based marketing and how can you excel at it?
  • ·         How will augmented reality rock our industry?
  • ·         You have coders on staff, but how do you speak their language?
  • ·         What design elements inspire Google?
  • ·         Digital is a fully integrated service in your agency, from front-end to back-end development, but how are you thinking strategically about these services?
  • ·         Do your clients know more about digital marketing than you do?
  • ·         Are you an expert for your clients?
  • ·         What disruptive technologies are going to blow media wide open?
  • ·          Most importantly, are you ready?

Foley’s Pub hosted a friendly after party 

The Fitzwilliam Hotel located in City Center Dublin

EMEA 2013 was held at the Fitzwilliam Hotel in Dublin, Ireland October 24 to 26 and brought together some “blow your mind” ideas and innovations for the Futuristic Advertising theme.  

Jerry Rosen, Founding Partner of Plum Tree Group, Chicago presented the ‘Future Model’ evolving Ecommerce to Marketing and then into Ventures.

Rosen spoke of moving clients from a transactional-fee based compensation to a retained relationship and finally entering into a joint venture and a true business partnership.  

The meetings hosted a panel discussion by the Digital Marketing Institute of Ireland which debating the issues ranging from UX design to mobile and location marketing. 

Patrick Collister, the man behind the iconic Got Milk campaign  Head of Design at Google NACE led a healthy discussion on his personal look at the digital revolution. 

The famous statue celebrating Molly Malone

Worldwide Partners is the world's largest owner-operated agency network and the 8th largest network overall - public or private: $3.2 billion in billings, 85 agencies, 51 countries across Asia, EMEA, Latin America and North America. Agency partners own the network, and we're structured for global business with senior, full-time regional directors and HQ staff.

Founded in 1938, WPI has some of the best agencies in the world. Recent honors include:

  • Best Small Agency of The Decade in the U.S. (Butler Shine Stern & Partners)
  • Best Independent Agency in China. (WE Worldwide Partners)
  • Of the 7 independent agencies that won Gold Effies in 2009, 3 of them were Worldwide Partners agencies
  • Worldwide Partner agency (Grupo Zapping Comunicación) in Spain was a silver finalist at the Cannes Lions International Festival, and won a silver award at The One Show
  • Worldwide Partner agencies receive 42 awards at the US ADDY's (18 gold, 23 silver and one best of show
  • 3 Worldwide Partner agencies win Radio Mercury Awards including the Grand Prize
  • Best Small Agency in the U.S. Midwest (Preston Kelly)
  • Best Agency in Scotland four of the past five years (The Union)
  • Best agencies of the year in The Ukraine and Sweden (PROVID and Blomquist Annonsbyrå)

Tuesday, March 27, 2012

PTBio: The Bus Bank

PTBios: We often act as an extension of our client's company. PTBios is an opportunity for our clients to have a "one-on-one" with their "colleagues" This week we mix it up and turn the camera on them! Meet Brandon Dudley, Director of Marketing of one of Plum Trees longest clients The Bus Bank.

Thursday, March 15, 2012

PT Bio: What is Design?

This week we sat down with Eric Smith, Director of Design & Product Development here at The Plum Tree Group. Eric breaks down the fundamentals of design and gives the insider on the PT design process.

Monday, January 09, 2012

PT Bios: What makes Plum Tree so unique?

2012 has arrived and we here at Plum Tree are positive that it’s going to be a great year. What makes us so sure? Well, you might say that it has to do with the people, talent, and culture that make Plum Tree so unique.

In the video above, we ask Chaves, Dan and Charlie what they think sets Plum Tree apart from other web agencies. We hope you’re as excited as we are about the new possibilities and opportunities that our unique culture has in store for 2012.

Be sure to follow us on Facebook and Twitter. You can also subscribe to all of our videos on YouTube and Vimeo.

Thursday, December 29, 2011

PT Bios: Kevin and Michael

In our latest segment of PT Bios, we ask Kevin and Michael what is the one tool that they simply couldn’t live without.

Kevin, a Web Developer at Plum Tree, mentions the Firebug add-on for Mozilla Firefox as one of his essential tools. Recently, Firefox announced that version 10 (to be released in early 2012) would feature it’s own developer tools, which could become a replacement to the popular Firebug plugin.

A closer look....

With Firebug, users can right-click on any web page element and hit “Inspect Element.” This brings up a console that allows them to view and edit the HTML, CSS and functionality of any element on the page. This functionality has already been replicated in Google Chrome as a standard function, so it’s only logical that Firefox would want to offer their own, native version. You can watch a preview of the new Firefox tools, or download the future of Firefox now (caution: this release is not stable yet).

Are you a Firefox user, or have you migrated to Chrome or another browser? Do you have a question for a future PT Bios video interview? Leave a comment on our Facebook Page or contact us on Twitter.

Wednesday, December 21, 2011

PTGives 2011

When it comes to the holiday season (or any season for that matter) it can be hard to not get consumed with your wants & client needs . But at some point, to maintain your productivity and sanity, you just need to get away from it all. The Plum Tree Solution? “PTGives”

PTGives is an exciting new internal initiative that gives our team members a chance to rest their eyes from their computers and “open” them wide to gain perspective and awareness of the world around.

This year's PTGives took place at the Ronald McDonald House in Chicago. 12 of our team members did their part to give back to the community.

There will be many more PTGives events in the near future! For more information, or to get involved, please email us at: