Wednesday, October 19, 2011
Most website owners prefer to have control over their web properties. Whether it is the products they sell, the images that are displayed and even as simple as the text that appears.
The Plum Tree Group has recognized the need for small businesses to be in full control over their web content and not be handcuffed or rely on a webmaster or service to make minor site updates.
The Plum Tree Group has recently expanded their Joomla division to adhere to this demand. Joomla is the largest open source CMS platform. What that means is Joomla is a foundation to build your site that allows non-technical people the ability to quickly and easily update the website. Changing content is as easy as creating a microsoft word document and hitting save.
Joomla also offers best pratice SEO Search Engine Optimization standards such as CSS integration, custom meta tags, and static custom URLS, so your site will also be well indexed and found by search engines.
Because Joomla is open source, this allows for the website to be customized to your needs easily. The Plum Tree Group has integrated ecommerce shopping carts, gift registries, blogs, newsletters, podcasts, calendar, social networking components, and even custom tournament brackets within the Joomla framework.
If you are looking for an affordable website solution that will spare you the extra cost of relying on a webmaster to complete basic updates to your site, look to Joomla.
If you would like more information on web development, Joomla or SEO you can contact the Plum Tree Group at info@plumtreegroup.net and our web consultants would be glad to assist you.
Projects The Plum Tree Group has completed in Joomla:
www.bellator.com
www.spendtrackerusa.com
www.tunerlifestyletv.com
Wednesday, October 19, 2011
The Plumtree Group is now on MySpace, Facebook, and YouTube to better showcase our products and services to the best and brightest innovators out there. The Plumtree Group provides solutions for emerging businesses across the globe.
The Plumtree Group focuses on 5 core competencies.
- Visual Communications and Design
- Consulting
- Information Technology
- Business Process Outsourcing
- Micro Venture Support
To sum it all up it is Plumtree Group’s goal is to help today’s best and brightest initiators to succeed. If you like to find out more about what Plumtree Group offers to those seeking to better their companies in today’s online market environment feel free to visit Plumtree Group on MySpace, friend us at Plumtree Group on Facebook, and check out our new video at Plumtree Group on YouTube.
Wednesday, October 19, 2011
YouTube is no longer just a platform for viral videos or video blogs.
With approximately 2 Billion searches each month, it is no surprise that YouTube has surpassed Yahoo! as the world’s number 2 search engine.
What this means is a booming but largely ignored medium for marketing your business.
As with many small or web based businesses, you may say “my company doesn’t have a commercial or any video materials, how can we post on YouTube?” The answer may be as simple as the flash intro on your website or your team’s Marketing Presentation on PowerPoint. By converting the file to a flash file which can be done simply by someone knowledgeable in flash you can then upload onto YouTube.
Be sure to infuse keywords into your video’s title, description and tags. Do not just title the video “Acme Inc” but use words that people would search for, such as “Acme Inc. Provides Medial Uniforms and Medical Scrubs.” You may notice your video link infused into the search results of many key terms because it leverages the high page rank of YouTube and other video sites.
What this means for your business:
- More exposure on online video channels
- Your message is conveyed via video instead of text
Wednesday, October 19, 2011
The Plum Tree Group’s design brand Dzinestand brings you a new weapon in your arsenal to stop “click-offs” and turn clicks into revenue. With Face2Face, you have your own virtual host to get your message across and direct visitors down the right path.
Face2Face allows you to pick your actors from our widely diverse database (or bring in your own), create custom scripts, and implement images, effects, or a “click now” button.
What this means for your business:
- Video advertisement on the web has increased conversion over static images or text.
- If your business needs a boost in online product sales, quote requests, newsletter signups or even phone calls give Face2Face a try.
- To find out more about Face2Face, visit http://www.dzinestand.com/face2face/
Or you can contact john@plumtreegroup.net
See our face2face examples
Wednesday, October 19, 2011
Email Marketing – Why and How To Do It?
When interacting with clients one of the first questions we ask is how do you currently market to your customers.
A vast majority of the time email newsletters or email promotions are not even in the top 5 resources.
Email marketing is a great way to establish brand familiarity, drive sales, and introduce new products or services. Let’s face it, you are not going to get every recipient to read and click through but at least you have brought attention to someone for at least 3 seconds.
How many times have you gone to a store just because you were familiar with it because you pass it on your way to work? Email marketing works in the same manner, even for referrals, you may not have a need for that tailor on Fourth Street but your friend may.
What this means for your business:
No matter what business you have, customer data is important. Even if you are restaurant or a limo company, develop an email list for you frequent or high revenue customers and offer exclusive deals. Making your customers feel important will not only increase retention but also incentive’s casual customers to go to that next level.
Wednesday, October 19, 2011
The Plum Tree Group has recently featured Magento as an eCommerce solution along with OScommerce, ZenCart, and our own custom shopping cart for more unique needs.
With at least 7 Magento projects slated to be completed by Q4 2008, The Plum Tree Group is on the forefront of this cutting edge solution, also known as “ecommerce on roids.”To view a recent example that The Plum Tree Group has done with Magento please visit www.iprobbq.com
When looking for an eCommerce platform to build your business, the following things are probably very Important to your decision, all of which come standard with Magento.
- Easy to upload products and product lists including bulk upload
- Search Engine Optimization
- Cross Selling and Up Selling
- Discount Codes
- Newsletter Management
To view a full features list click here: www.magentocommerce.com/features. If you would like more information on Magento and your business, contact us at info@plumtreegroup.net for a free evaluation of your business or current website.
