Wednesday, November 09, 2011

Social Commerce

Is your eCommerce site Social? Today, most users’ online experiences are based on Social Networking capabilities, and they are starting to expect the same social functions from retail sites as well.

What is Social Commerce you ask? Social Commerce can be defined as “A mashup of eCommerce with social networking, integrating best practices in catalog, merchandising and shopping cart processes with consumer – to – consumer engagement, content –sharing and social activity.” - Guidance.  Recently, designers and developers have begun to combine user interactivity and sharing capabilities within the online retail landscape to enhance the online shopping experience.

From sharing capabilities to a virtual try-on module, let The Plum Tree Group help your eCommerce site become more Social.