Baabaazuzu

Inspiration comes in many forms. For Sue Burns, baabaazuzu founder and lead designer, inspiration came one winter day in the back of her clothes dryer. Had her husband not shrunk some of Sue’s favorite wool sweaters, it could very well be that baabaazuzu would not exist. But the fact is, he did. And out of the tragedy of Sue Burns’ too-small-to-wear, once-adored sweaters arose a multi-million dollar company.


View this project: baabaazuzu.com

what we did

#eCommerce. eCommerce + UX + Creative + Technology Development + Marketing Consulting + Feature Customization + Data Migration + SEO Equity + Consulting

Our challenge was to come up with the right user experience given the client’s unique product and unique selling approach. We believe we accomplished that and then some. As you navigate the site, you’ll notice the attention to detail and some of the unique features that you won’t find on most eCommerce sites. All of that was the fun part however. Additional challenges came in the form of migrating past product and customer data as well as several 3rd party software integration points.