Hourglass
Committed to reinventing luxury cosmetics, Hourglass has carved a niche for itself as savvy, global beauty brand.
The Challenges
Hourglass Cosmetics: Shopping for makeup online is difficult. Numerous factors impact cosmetic purchases (color, shade, tone, texture), usually resulting in a high volume of returns. Hourglass wanted to extend the online and offline environment and create a seamless omnichannel experience. With Plum Tree Group’s help, Hourglass Cosmetics introduced “Shade Finder”, a beauty tool where consumers could try on makeup and get an accurate portrayal of how certain shades would look before purchasing.
Services
- Ecommerce Development
- Ecommerce Strategy
- UX
- Conversion Rate Optimization
- Complimentary Samples w/ Order
The Results
Elevating the customer experience one shade at a time
2-3
new successful product launches (including “The Shade Finder”)
40%
increase in web traffic
15%
decrease in product returns
More Case Studies
Beauty Blender
Beauty Blender revolutionized the cosmetics industry when it introduced its small, beauty sponge that changed the face of makeup forever.
Read Case Study
Bobeau
We increased member retention rate by implementing a new design concept and successfully integrating their email and management system.
Read Case Study
Cherry’s Industrial
We helped Cherry's Industrial to have two brands under the same ecommerce instance, boosting up leads for large equipment sales by 25%.
Read Case Study
Pupjoy
Through a custom subscription service, we helped Pupjoy to increase its number of subscribers and to expand its product mix within their first year.
Read Case Study
Unison
We helped Unison to create a seamless omnichannel experience that would allow the company to adapt to changing customer behaviors.
Read Case Study
Master Appliance
We helped Master Appliance to provide higher visibility to its many distributors in front of end users, through a real-time online ecommerce experience.
Read Case StudyBeauty Blender
Beauty Blender revolutionized the cosmetics industry when it introduced its small, beauty sponge that changed the face of makeup forever.
Read Case StudyBobeau
We increased member retention rate by implementing a new design concept and successfully integrating their email and management system.
Read Case StudyCherry’s Industrial
We helped Cherry's Industrial to have two brands under the same ecommerce instance, boosting up leads for large equipment sales by 25%.
Read Case StudyPupjoy
Through a custom subscription service, we helped Pupjoy to increase its number of subscribers and to expand its product mix within their first year.
Read Case StudyUnison
We helped Unison to create a seamless omnichannel experience that would allow the company to adapt to changing customer behaviors.
Read Case StudyMaster Appliance
We helped Master Appliance to provide higher visibility to its many distributors in front of end users, through a real-time online ecommerce experience.
Read Case Study
