Committed to reinventing luxury cosmetics, Hourglass has carved a niche for itself as savvy, global beauty brand.

The Challenges

Hourglass Cosmetics: Shopping for makeup online is difficult. Numerous factors impact cosmetic purchases (color, shade, tone, texture), usually resulting in a high volume of returns. Hourglass wanted to extend the online and offline environment and create a seamless omnichannel experience. With Plum Tree Group’s help, Hourglass Cosmetics introduced “Shade Finder”, a beauty tool where consumers could try on makeup and get an accurate portrayal of how certain shades would look before purchasing.


  • Ecommerce Development
  • Ecommerce Strategy
  • UX
  • Conversion Rate Optimization
  • Complimentary Samples w/ Order

The Results

Elevating the customer experience one shade at a time


new successful product launches (including “The Shade Finder”)


increase in web traffic


decrease in product returns

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