eCommerce agencies who offer fixed bid arrangements with clients have something in common, the warranty period. I have been doing some thinking about what an incredible opportunity warranty periods are — and with that opportunity comes a critical risk as well. As with just about any other project in the whole world, the final stages […] Read more..
Content Marketing has established itself as one of the most effective ways for a company or business to brand itself. This is a result of a significant shift in the way successful companies interact with consumers. This post is going to answer two questions: Why have those interactions shifted? And, more importantly, how can it […] Read more..
What’s missing from your marketing strategy? 1. A Focus on Mobile I know, I know – you’re tired of hearing about how important mobile is to consumers. You get it! Mobile consistently remains absent from most yearly strategies. Most businesses see mobile as a channel or medium that’s a standard function instead of a human-centric […] Read more..